ModLift — Aftermarket Truck & SUV E-Commerce Platform

Built a full e-commerce platform for ModLift, an aftermarket truck and SUV retailer specializing in wheels, tires, lift kits, and suspension. The site centers on a vehicle-specific fitment engine — customers select their year, make, and model to filter parts guaranteed to fit, removing the guesswork common in the aftermarket space. Key features include a guided fitment flow (Easy Fit vs. Aggressive Fit), a "build your package" tool that bundles lift kits, wheels, and tires into a single fitted package with bundle pricing, a community build gallery showing real customer setups with specs, and an installer directory. The platform supports free mounting and balancing on wheel/tire packages and free nationwide shipping.